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Search Engine Optimization Strategies: Content is King

Alpine Search Engine Optimization considers the content on your site to be the most crucial element to obtaining a high search engine ranking. It is not enough to just put your Marketing material online. Here are three rules to remember when thinking about the content for your website and achieving optimal search engine placement:

1. You need a fair amount of content to support the keyphrases you want to target.
2. Your content must be educational, informative and have a strong call-to-action.
3. Your content must be unique to your products and services to obtain a top search engine ranking.

Content is the key for any website promotional initiative. Strategically designed content comes in handy especially when you want to attract visitors through search engine optimization. Content is an indispensable part of your website’s search engine ranking. Content powered by the proper use of your keyphrases will become extremely competitive over time. Carefully written and attractive content is capable of maintaining the interest of your visitors and will help you earn more and more repeat visitors.

Your content determines your site’s relevancy towards your targeted keyphrase.

Search engines read and index text (content). Let’s say for instance you want to target a term like ‘software development outsourcing’. You have basically put your Marketing brochure online that describes that you are a software development outsourcing firm, your software development outsourcing solutions are the best in the industry, etc. Maybe it is mentioned a handful of times. But then we go to Google and see that the site that is listed in the #1 position for the term you desire has no less than 40 pages mentioning this same term, and sometimes multiple times per page. Which site do you believe will be given the greatest weight?

It is very common for organizations to hire copywriters to develop content for their website. They usually want something different than their current Marketing materials. The problem though is that these writers do not understand search engine optimization and incorporating the organization’s keyphrases into the copy. Search engine placement depends on the frequency and distribution of the keyphrases you are targeting. And many times, in order to beat out your competition, you will have to develop anywhere from 5 to 10 pages or possibly more around your keyphrases to compete.

Your content needs to be educational and informative, not just a sales pitch.

If you will carefully read through our entire website, you will see that we are providing our readers with a lot of information about our products, services, procedures, etc. Yes there is some Marketing jargon, but the aim is to educate our audience on the search engine optimization process while striving for the best possible search engine ranking. There is hardly a page on our site that doesn’t incorporate at least a handful of our targeted keyphrases.

How many times have you typed a term into the search engines and landed on a page and were scratching your head wondering how is this page relevant to my search? If you type in ‘software development outsourcing’ you want to land on a page that tells you what it is, who they serve, what procedures they use, why you should choose them, etc. And furthermore, it will be more than okay if many other pages are linked off this page further explaining the ‘software development outsourcing’ process.

Unique content is crucial. Don’t get penalized for duplicate content.

This may seem obvious to most, but you would be extremely surprised to find out how often other people’s work is being portrayed as someone else’s. The good news is, search engines can easily detect duplicate content and if caught, those who choose to steal will be penalized.

Alpine Search Engine Optimization’s technical writers know and understand the importance of incorporating your keyphrases into your organization’s website copy. We know how much is too much or too little. We further understand how to best structure your internal links so the search engines will easily find your most optimized pages. Attractive, easy-to-read, informational content will keep your visitors interested in your subject matter and cause them to dig deeper throughout your site.

Search Engine Optimization Strategies: Become and "Expert"

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