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Search Engine Optimization Strategies: Link Popularity

Alpine Search Engine Optimization uses a link analysis tool to increase the number and quality of incoming links to our client’s sites. Instead of spending countless hours researching sites that have some similarity to yours and asking them for a link, we analyze your competitors and see who’s linking to them. Nine times out of ten, if these sites are willing to send a link to your competitor, they’re also likely to grant you one. Our tool will also take the additional step of validating your other incoming links.

Building link popularity is one of the most time-consuming tasks we undertake in helping our clients obtain a top search engine ranking. There are no shortcuts, no magic tricks, just a lot of time involved in getting other quality sites to link to yours. A proper search engine marketing campaign cannot overlook the importance of building link popularity. Your search engine placement may depend on it.

Make sure that you work with a Search Engine Optimization firm that understands the importance of link building and provides this as part of their services. If you decide to do it yourself, do not make the mistake of joining a link farm, as they can actually harm your search engine ranking. The search engines no longer count the amount of links to your site as being significant, rather they look at the quality of the sites linking to you when deciding your search engine ranking. Meaning, sites linking to you should have some relevancy regarding the subject of your site.

Search engine optimization strategies to gain Link Popularity:

1. DO NOT join link farms, search engines view this as spam.
2. Link with sites that contain content relevant to yours.
3. Locate the website contact person and write an email asking for a link. Tell them why you’re better than your competitors and why they should link to you.
4. Try to get into someone’s newsletter content that will be archived on their site, therefore providing a link to yours.
5. Pay for a sponsorship on someone’s site in exchange for a link to your own.
6. Look for directories in your particular industry to be listed in.

Links are like highways to your website. The more you have the better, because potential new customers will have more ways to find you. When it comes to search engine marketing, linking can be one of your most powerful allies. But don’t forget to always use keywords, and keyword phrases, as the name of the actual link, instead of having ‘click here” as the link. This will be more valuable to the search engine spiders in referencing your page.

A good search engine marketing campaign will have both inbound and outbound links. Inbound links pointing to your site for the keyphrases you are targeting will help validate that you are indeed the “expert”. However, the search engines also want to see you linking to other experts. Alpine Search Engine Optimization Link MapsTM tool easily accomplishes this task for you, providing links to other relevant sites, without the risk of losing the visitor you just obtained.

Search Engine Optimization Strategies: "Least Imperfect"

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