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Website Optimization Process: Step 2 - Research Competition

We are often times asked, "How long will it take to achieve good website positioning for my keyphrases?" Our answer…it depends on how much competition there is for the phrases you want to target. Additional factors affecting good website positioning include how many quality links are pointing to your site and how much content you have to support the phrases you are targeting.

There are no shortcuts or magic tricks to obtaining organic website rankings in a short period of time. If anyone says otherwise, we caution you to beware of spam techniques that may eventually cause your URL to be banned permanently. Depending on the amount of sites that are indexed for a particular keyphrase and the amount of incoming links and content of your competitors, the amount of time it will take to obtain your desired results will vary greatly. We will give you our best estimate at the beginning of the website marketing project.

There are two aspects to competition when speaking about website optimization:

1. The websites that are listed in the top 10-20 for the keyphrases you want to target, your direct competition, and
2. The amount of sites per search engine that are indexed for a particular keyphrase. You can find this information in the upper right-hand corner of most search engines.

To research the competition, Alpine SEO starts with the "suspected keyphrases." Website marketing begins with understanding how people might use the search engines to locate your products or services. You can ask the employees of your company, and even more importantly, talk with your customers. Your customers will more than likely uncover terms you may not have previously thought of.

Via the Alpine SEO ToolSet™, our research summary reports will identify your competitors and their pages that are well ranked in aggregate across the major search engines for the terms that are most important to you. We can even look at engine specific rankings if you prefer to target one search engine over another.

After we have obtained all the necessary information about your desired keyphrases, how your competitors are ranked for those terms, and how much overall competition there is for those terms, the next step in the website marketing campaign is defining the keyphrases that we believe will best result in sales or leads and take the least amount of time to achieve excellent website rankings.

Website Optimization Process: Step 3 - Keyphrase Research

Click Here for a FREE Report or to Request a Proposal. Discover for yourself why Alpine Search Engine Optimization is the Intelligent Marketing Solution. Rise Above the Competition... Reach New Heights of Success!

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