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Search Engine Optimization Strategies: Themes

Theme-based content ranks extremely high in attaining top search engine placement. What do we mean by “theme-based content”? Take the keyphrase ‘search engine optimization’ as an example. If this term was listed nowhere else on this page but in this paragraph, then this paragraph alone would be about ‘search engine optimization’ but not necessarily the whole page. If ‘search engine optimization’ is spread throughout this entire page, now we could say the page’s topic is about ‘search engine optimization'. To properly build a theme you need several pages supporting the keyphrase you are targeting, not just one.

It’s very important in search engine marketing that when you develop themes on your site that you select the most appropriate landing page for the term you are targeting. You then build all your supporting pages around the landing page. Your landing page is the page most relevant to your keyphrases and most likely to convert your visitors to sales leads.

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If you want to achieve top search engine positioning, develop a theme-based website.


One way to think of a theme is to consider the main idea of the whole website. The entire website should be supported by the theme. Again, a theme is several pages supporting the keyphrases you are targeting. One page aimed at your keyphrases is considered a topic, but one paragraph simply is never enough to achieve the high search engine placement you desire.

It is possible and even desirable to have more than one theme on your site. Many organizations we work with not only have products they sell but also professional services they provide to their clientele. One theme would hardly be sufficient to support both aspects of their business model. Alpine Search Engine Optimization employs a solution called “siloing” in order to target more than one theme per website, an incredibly effective method for achieving top search engine placement.

Remember, for better search engine ranking keep your website simple but informative. Creating a good theme-based website can give you a distinctive advantage over your competitors and help you achieve excellent search engine placement on the Internet. It can be a mistake to design a website before considering search engine optimization. Alpine Search Engine Optimization can help you gain a prominent position on the Internet. We will ensure that your website will meet all of your organizational objectives and be easily indexed by all the major search engines.


Search Engine Optimization Strategies: Body Text



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